Stolen Girlfriends Club is an internationally recognised New Zealand fashion label with an immense social following. They wanted a site that would effectively represent their strong brand image aswell as being timeless and intuitive.
I worked closely with Pocket Square and the SGC team as the sole designer and stripped everything back to simple design elements to let the amazing product imagery speak for itself. I also worked closely with our developers to completely customise all aspects of the site in order to keep the entire process from homepage to checkout success seamless, cohesive and enjoyable.
The homepage features a randomised image algorithm that ensures the homepage content is constantly changing and an expanding footer to keep it clean. The product pages feature a responsive product grid dependant on the number of products so that they are always centred and considered. The brand voice is present throughout the site, keeping the experience fun and consistent with the Stolen brand.
The end result is a completely custom and timeless image-heavy site that provides an enjoyable shopping experience for one of my personal favourite New Zealand fashion labels.
