At Pocket Square, we had the opportunity to pitch to Mambo, and their main concern was working with an agency who didn’t understand their brand. We [I] LOVE Mambo, and decided to deliver our proposal in a way that demonstrated our understanding and appreciation of the Mambo brand.
Being a diehard Mambo fan, I took the lead on this one, handcrafting a giant bone in true Mambo style to enclose the proposal in. I then had to take that bone through Airport security twice on the way to Sydney to hand deliver their proposal…
Needless to say, they were impressed and we won the pitch.
