A couple of pages from a proposal I designed for New Zealand menswear label Barkers. They wanted to work with a new agency to attempt to lose their connotations and reinvent themselves to target a younger market. Pocket Square was a bit of a wildcard in this pitch, so we created something visual and concise, in an attempt to stay memorable in a sea of dry 80-pagers printed on 50gsm paper and bound in plastic.
Barkers Proposal
